Doing research projects in marketing, management and consumer research

Christopher E. Hackley

Available at Main Library Open Access (658.0072 HAC )(GetIt)

Title:
Doing research projects in marketing, management and consumer research
Author: Christopher E. Hackley
Subjects: Management -- Research; Marketing research; Consumers -- Research
Description: Interpretive perspectives and the independent research project -- Choosing the topic -- 'Writing up' the research project -- Gathering qualitative data for interpretation -- Major themes and concepts of interpretive research -- Phenomenology -- Ethnography -- Critical research and critical discourse analysis -- Semiotics in marketing and consumer research -- Other approaches: literary theory and narrative analysis, feminism and gender studies, postmodernism and poststructuralism.
Publisher: London ; New York : Routledge
Creation Date: 2003
Format: viii, 210 p. ; 24 cm..
Identifier: ISBN041526894X
Language: English

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